Starbucks launches first online academy
 |
| Min Yong-sik, learning and development team chief at Starbucks Korea |
It is the first time that the Seattle-based coffee house has introduced an online academy. The company currently has cafes in some 60 countries.
The key feature of the membership website, coming together with a mobile app, is the interactive experience. That is best represented by a Wiki-style dictionary for the Starbucks language and services that is editable by users.
The academy also offers an e-book that integrates some 30 manuals used in shops, while providing diverse, useful tips and information for baristas and other employees.
“The world’s first Starbucks Academy will elevate the value of our corporate culture,” said Min Yong-sik, a Starbucks Korea learning and development team chief who led the project.
“We wanted to offer a role model program that other industries as well as other Starbucks branches globally would be willing to study.”
By Lee Ji-yoon (jylee@heraldcorp.com)
Excellent example of wiki used in Korea, thank you for finding and sharing it with us!
ReplyDeleteOf course! I actually found one more article which Wiki has been started using in one of Korean Governmental Departments, but I have to translate into English..... haha
DeleteI'm very interesting to read about this example! I didn't know about this fact so I like this article :)
ReplyDeleteI'm very interesting to read about this example! I didn't know about this fact so I like this article :)
ReplyDeleteI saw example for the first time
ReplyDelete